AU STOCK AMERICAIN

1923

AU STOCK AMERICAIN

Adolphe Leroy and Rose Merlin open a store, "Au Stock Américain" in the Pas-de-Calais region, selling American surplus goods left by the Allies after World War 1.

OPPORTUNITIES PRESENTED BY THE WAR

1919, the war is over but industry is in ruins. The task of reconstruction lies ahead. Tons of materials have been left behind by the Americans. Adolphe Leroy puts these to good use, opening his very first small shop which he called "Au Stock Américain" where he buys and sells on goods.

ADAPTING TO THE REQUIREMENTS OF THE TIMES

The business expands, offering first building materials and home fixtures and fittings, then prefabricated houses. The Stock Américain turns its attention to domestic customers. However business is halted by World War II.
The company's premises are destroyed by the bombings.

REGENERATION

In 1945, the task of reconstruction begins once again. Thanks to tremendous commercial potential, experience and an unparalleled level of responsiveness and now employing a 20-strong team, the business is soon flourishing again under the name "Stock Américain, Leroy-Merlin & Fils".
 

AU STOCK AMERICAIN